Top 5 Digital Marketing Trends in 2021
While you are still thinking about using certain marketing tools, new ones are already being tested in the US, and some of them can be much more effective than the previous ones. So our recommendation is to follow the trends and implement them in time.
Let's look at digital marketing trends in 2021:
- Artificial intelligence in digital
Now there are many tools that help automate processes, including collecting, analyzing and sorting data, identifying market trends, consumer behavior and even the service, which is now mainly carried out through virtual assistants, etc.
According to forecasts made by 2021, 85% of work will be replaced by artificial intelligence.
- The best virtual assistants - chatbots
Chatbots are an important digital trend in 2021. Virtual assistants offer great service: they answer quickly, and never lose patience.
Chatbots will help businesses save $ 8 billion a year by 2021, especially in the banking and healthcare industries. But they should be implemented in many other fields.
- If you use a newsletter, use a personalized one
Email marketing works much better when the content is personalized. If we are talking about those mailings that include offers of goods and services, then the most effective way is to include those goods, based on data analysis, that fit customer preferences or those that the customer has already bought.
For example: an aliexpress.com newsletter is based on your shopping cart.
- Using video content in other marketing tools
According to YouTube, consumption of mobile video content is increasing by 100% every year.
Adding a video to an email campaign increases the click-through rate by 200-300%.
90% of users with videos help them make a decision to purchase a product or service.
64% of customers are more likely to shop online after watching a video.
How do you find these statistics?
- Voice search
Voice search on the Internet is getting more and more popular. Many brands are incorporating voice technology into their strategies to make the sales process even more efficient.
For example, Domino's pizza , in order to increase sales, has made the possibility of ordering pizza through Alexa. Do you agree it's very convenient?
Share with us your opinion, how surprised or not surprised you were reading about the digital trends of 2021, and what tools would be added or strengthened in your business right now?