Service Delivery as Instrument of Marketing
According to statistics, price and delivery speed are two out of three most powerful factors, affecting buying activity that play an important role for e-commerce businesses in general. The data says that about 45% of customers can refuse to make a purchase, even if the item is already in the e-cart, due to inconvenient delivery options. A negative delivery experience can permanently discourage buying your product. And you should also think about the cost compared to competitors as higher delivery price can also influence sales efficiency.
Probably many of you have already noticed how delivery saved the food industry in 2020. Yes, it is hard to surprise your customers with the delivery. But not having this option will definitely surprise them.
Quality, price and speed of delivery have become important elements when choosing a particular product. This is important for modern business and needs to be taken into account.
It is also important to note that there are some differences depending on the niche. And first of all, we want to pay attention to personalization and the love mark brand creation, where every detail shows how you care, shows the beauty and aesthetics of your brand. Increasingly, we see personalized postcards, branded delivery packaging, where each detail reflects a specific element of your business.
Free shipping also speaks of customer care. And your customer will definitely appreciate this generous gesture. While for some businesses this may seem like an additional, unnecessary cost, others include it in the price of the product.
The Spanish Inditex Group, which includes brands such as Zara, Bershka and Pull & Bear, has invested € 1 billion in online operations. Online sales have grown up to 77% in 2020 due to the COVID-19 pandemic.
It is also important to note that there is an alternative option for some goods - a self-pickup service. This is convenient if you have several pickup points and your customer can choose the most convenient location to pick up his order.
But you need to understand that each segment and each niche requires a detailed study and analysis of the market in order to understand exactly how to organize all the processes and create a demand for your product.
Choose the professionals for researching your audience, its needs and the most effective methods of interacting with it.
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